You’re more valuable than you are
In 120 days, one team builds the brand your reputation deserves: strategy, copy, a full-day media session, identity and website. You approve. We build.
Watch five clients talk about their build5 short videos · about 2 min each
“Shaan Rais is a branding god.” Bill Schley, Brand Titan
Your reputation is bigger than your
In the room
Clients who know you trust you. They refer you, quote you and pay you what you are worth.
In the search results
Strangers find a dated site, stock photos and copy that sounds like everyone else in your field. They move on before you ever hear from them.
That gap costs you the deals you never see. 120 Day Brand closes it in order: position first, then message, media, identity and website.
For proven
Founders, physicians, consultants and executives whose results are real and whose brand has not caught up. Clients across twelve fields.
Education
Executive and military leadership
Life coaching
Business coaching
Corporate consulting
Financial services
Professional services
Essential services
Luxury events
Real estate and wealth
Medicine and healthcare
Speaking and thought leadership
120 days. Five phases. One team.
Every phase is dated before day one, with what you walk away owning at the end of it. Tap a phase for the full list.
Your timeAbout an hour a week in month one, draft reviews as they arrive, and one shoot day. The team does the rest.
Your timeOne hour a week.
- Weekly one-hour brand strategy sessions
- Ideal client profile
- Competitor landscape and business audit
- Brand voice profile and soundbites
- Your founder story, structured
- The Brand Report: one master document
Your timeReview and approve drafts as they arrive.
- Website copy: home, about, services, contact
- Funnel copy: landing pages, emails, calls to action
- Lead magnet copy, when your strategy calls for one
- Interview guide: talking points, pillars, story prompts
Your timeOne full shoot day. The team plans the rest with you.
- Pre-production prep and wardrobe guidance
- Full-day photo and video session, studio or on location
- Up to 40 edited images
- Up to 3 long-form videos, including your founder story
- Up to 20 short clips and 5 edited reels
- Horizontal and vertical formats, website ready
Your timeApprove the design before it is built.
- Brand guidelines and signature style guide
- New logo, or your existing one formalized
- Custom website designed in Figma
- Built live in Wix, WordPress or Webflow
- One branded lead funnel, with CRM access
- Social profile images, bios and banners
Your timeFinal sign-off and one walkthrough session.
- Final review, testing and approval
- Full handoff: website, CRM, funnel and brand files
- Training walkthrough for every system delivered
- 30 days of post-launch support
From one media session dayShot for your website first and your feeds second.
- 40edited images
- 3long-form videos
- 20short clips
- 5reels
Up to, per engagement.
One in-house team runs all five phases. You deal with one team instead of four vendors.
Book a strategy callIn their own
Five clients, on camera, on what the build was like. Each one runs about two minutes.
Read her case study
Sean ThomasWorking with Shaan Rais has been key in me becoming positioned to win. He is a true leader that is leading me even further than I had imagined.
Victoria DownesBefore I started working with Shaan, I wasn’t sure of how to package my expertise so it made sense for my ideal clients and also for me financially. Shaan was instrumental in helping me create the business of my dreams.
Built by a man who had to build his
Shaan Rais went from Harlem to the boardroom by learning to position himself in rooms not made for him. He is an industrial-organizational psychologist and the creator of Perception Engineering, the method behind every phase.
His doctrine has not changed. Methodology, not motivation.
Tell your story. You won't have competition.
Jack Welch, to Shaan Rais
What the biggest names in the business say about
“Shaan Rais is a branding god.”
Bill Schley Brand Titan, founding father of branding
David MeltzerThere is no one I know more skilled in the Art of Personal Branding. If you’re looking to build a massive personal brand, look no further than the King of Branding Shaan Rais!
Brad LeaShaan has a different way of breaking personal branding down than anyone I’ve ever heard before, it’s evidence based, it makes sense, and it works! I wanted to go through his process myself.
John AssarafShaan is so poetic, he’s a reservoir of knowledge and he makes it sound so good!
Dan LokI’ve watched Shaan Rais evolve into a great leader in his own right.
Eric ThomasIt is my pleasure to recommend Shaan Rais’ framework to you.
Jay AbrahamShaan came from a hard scrabble background and rose to do phenomenal things.
Before you
What does it cost?
Every build is quoted on the strategy call, and you see the full investment before anything starts. Three things move the number: the size of the media session, the scope of the website and funnel, and whether your logo is new or formalized.
How much of my time does it take?
About an hour a week in strategy sessions during the first month, reviews of drafts as they arrive, and one full shoot day. The team does the rest.
Will it look and sound like me?
That is what Phase 1 is for. Your voice profile, soundbites and founder story are captured before any copy is written, and you approve the design before the website is built.
Where is the media session?
At a professional studio, at your location, or both, whichever tells your story best. Wardrobe guidance and pre-production prep are part of the session.
I have a logo and site. Do I start over?
No. Phase 1 audits them. We keep what positions you, rebuild what does not, and can formalize your existing logo inside the new system.
What do I get at handoff?
The website, CRM, funnel and every brand file, with a training walkthrough for each system delivered.
Do you run my social media or ads?
No. 120 Day Brand builds the foundation those channels need. A positioned brand makes every channel you add later work harder.
Get as visible as you are
Serious operators don’t wait for the right moment. They engineer it. In 120 days, your brand catches up to your reputation, and it starts with three quick questions.
- You leave knowing your positioning gap and the plan to close it
- A full quote before anything starts
- No obligation to go ahead
“It’s evidence based, it makes sense, and it works! I wanted to go through his process myself.”
Brad Lea
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Under $10,000, a done-for-you build is the wrong first step. Leadership Leverage teaches the same positioning method in a room of operators at your level.
Still want to talk about 120 Day Brand? Book the call anyway.