You are more valuable than you are
The market pays for positioning, not capability. Learn the seven competencies of authority in a room built for your level.
Seven days inside before you commit
“Shaan Rais is a branding god.” Bill Schley, Brand Titan
You are paying the
You bought the courses. You sat through the seminars. You joined the masterminds and collected credentials that decorate a wall and convert nothing. Meanwhile the loudest person in your industry, with half your qualifications, keeps winning the clients and the stages.
The gap between who you are and how the market sees you has a name. You pay it in fees below your worth, every day it stays open.
You are not behind. You have been mispositioned.
- Online courses PAID
- Seminars and summits PAID
- Masterminds and memberships PAID
- Credentials on the wall PAID
- More effort, more hours PAID
Balance due: every client who chose the louder option.
The method sold itself first
That is what the founding course generated the first time it launched, with no funnel, no paid ads and no modules recorded yet. The positioning sold it, because the method it teaches is the method that sold it.
That course has been rebuilt lesson by lesson. It is the first curriculum your membership opens.
The founder's own course-launch result. Not typical and not a promise of your results, which depend on your effort, offer and market.
Positioning is a learnable competency.
Seven courses. One operating system for authority. In the founder's words, they work from zero to ten million.
Branding
The identity the market reads before you say a word.
Coaching
Turning expertise into a transformation a client can feel.
Closing
Conversations that end in a decision, not a follow-up.
Speaking
Owning the room, the stage and the camera.
Consulting
Packaging what you know into engagements that scale.
Marketing
Being found by the people who already need you.
Positioning
The seat you hold in the market's mind. The one that sets your fee.
Short, focused sessions built for an operator's real calendar.
Modules open one at a time. No skipping ahead, no drowning in content.
New competency courses appear in your library as they go live.
The Rais Institute
Certificate of Completion
Your Name Here
Flagship course, Leadership Leverage curriculum
Standard met: 85% minimum across course assessments
Verified credential
What membership
- The curriculum
The flagship course first, rebuilt lesson by lesson, then every competency course as it goes live.
- The weekly call
One live hour with scholar practitioners personally trained by Shaan Rais. Recorded for the weeks life wins.
- The room at your tier
A $250K operator and a $5M operator do not share a room. Your peers are calibrated to your level, and the room rises when you do.
- The credential
Meet the 85% standard and The Rais Institute certifies your completion, built for your bio, your LinkedIn and your speaker materials.
Feel the room before you
Membership begins with seven days inside: the full curriculum, the community and the weekly call.
You also get a one on one session with a brand strategist who diagnoses exactly where you are paying the Talent Tax. You are not sampling content. You are finding out what an institution built around your ambition feels like.
This room is for you if
- You have the education, the experience and the results, and the market still prices you below them.
- You coach, consult, speak, lead or own a business built on what you know.
- You want a curriculum to complete, not content to browse.
- You will give it twenty minutes a day.
It is not for you if
- You want motivation. This is methodology.
- You are looking for a shortcut around the work.
- You want someone to build your brand for you. That is 120 Day Brand.
About the founder
Tell your story. You won't have
Jack Welch, to Shaan Rais
Harlem raised. College completed on a phone until a cousin gave him his first computer. Three master's degrees later, he asked Jack Welch how a kid from Harlem stands out in a room full of veterans. That answer became a doctrine.
When the world shut down, he went live with no funnel, no ads and no experience. His audience built the business by raising its hand. He built this school because when he looked for a leader who looked like him, he could not find one. So he became one.
What the biggest names in the business say about
“Shaan Rais is a branding god.”
Bill Schley Brand Titan, founding father of branding
David MeltzerThere is no one I know more skilled in the Art of Personal Branding. If you’re looking to build a massive personal brand, look no further than the King of Branding Shaan Rais!
Brad LeaShaan has a different way of breaking personal branding down than anyone I’ve ever heard before, it’s evidence based, it makes sense, and it works! I wanted to go through his process myself.
John AssarafShaan is so poetic, he’s a reservoir of knowledge and he makes it sound so good!
Dan LokI’ve watched Shaan Rais evolve into a great leader in his own right.
Eric ThomasIt is my pleasure to recommend Shaan Rais’ framework to you.
Jay AbrahamShaan came from a hard scrabble background and rose to do phenomenal things.
Straight
Why is there no price on this page?
Because this is a membership, not a checkout. The call sets your tier and locks the founding rate. If the room is not right for you, you will hear that too.
What does the founding class get?
The founding rate, the lowest this membership will be offered. The complete We Live in a Three Second World mini class, unlocked when you join. And a one on one Talent Tax diagnosis with a strategist. These are held while founding seats remain.
Why can't I just buy the course?
Because the course without the room is information, and you already have information. The curriculum only comes with the community, the same model as the most serious rooms in the industry.
I have been burned before.
Good. This place was built by someone who watched serious people get poorer paying for motivation. That is why the first seven days let you feel everything before you commit.
I don't have time.
The culture here is twenty minutes a day. The weekly call is one hour that replaces the ten you currently spend guessing.
What is The Rais Institute?
The credentialing body behind the membership. The curriculum teaches. The Institute certifies, to a standard that does not bend. That separation is why the credential on your wall will mean something.
Stop paying the
Founding seats are limited by design. Three quick questions, your details, then choose a time.
- Answer three questions.So the strategist arrives knowing where you stand.
- Take the assessment call.Free, thirty minutes. Your positioning diagnosed and your gap named.
- Get your answer.Your tier and founding rate, or a straight no if the room is not right for you.
You're in. Choose your time.
Your strategist will review your answers before the call.
Calendar not loading? Open it in a new tab.
Thank you.
The founding room is calibrated for operators with a consistent business behind them. We have your details, and the team will email you the best next step for where you are today.
Want the conversation anyway? Book a call here.